SD Bullion vs JM Bullion: New Winner for 2024?

Disclaimer: This is not financial advice. We recommend consulting with a professional for guidance specific to your situation. We may earn a small referral fee for some of the companies mentioned in this post.

Last Updated: December 30, 2023

SD Bullion and JM Bullion have emerged as key players in the world of bullion investment, offering a variety of precious metal products to a diverse clientele.

The choice between these two dealers can significantly impact an investor’s strategy and success.

This article delves into a comprehensive comparison, covering aspects from product offerings to customer service, ensuring you make an informed decision for your precious metals investment.

Key Highlights

  • Product Diversity and Educational Resources: JM Bullion stands out for its wide range of precious metal products, including unique options like rhodium bars, and a strong emphasis on customer education with extensive resources available on their website.
  • Pricing and Promotions: SD Bullion is recognized for its aggressive pricing strategies, often offering the lowest costs, whereas JM Bullion balances slightly higher prices with frequent promotions, discounts, and free shipping on orders over $199.
  • Customer Service and IRA Options: Both companies excel in customer service, providing multiple support channels and efficient problem resolution. Additionally, they offer robust Precious Metals IRA programs, facilitating the inclusion of physical metals in self-directed retirement accounts.

gold investing kit behind a green button

Company Backgrounds

SD Bullion

  • Founded in 2012, SD Bullion has rapidly grown, marking its presence in the bullion market.
  • Known for their aggressive pricing strategies and emphasis on investment diversification.
  • Featured in Inc. Magazine’s list of 500 Fastest Growing Companies, highlighting their market impact.

JM Bullion

  • Established in 2011, JM Bullion has become a prominent online gold dealer.
  • They focus on a wide range of products and an educational approach to investing.
  • Recognized for their extensive product selection and user-friendly online experience.

Both companies have carved a niche, offering distinct approaches to bullion trading. SD Bullion focuses on competitive pricing and market penetration, while JM Bullion emphasizes customer education and a diverse product range.

Product Offerings and Diversity

SD Bullion and JM Bullion cater to various investor needs through a broad spectrum of bullion products.

SD Bullion’s Inventory:

  • Gold: Offers products like American Eagles and gold bars ranging from 1 gram to 1 kilogram.
  • Silver: Includes coins, rounds, and bars, with sizes up to 1 kilogram.
  • Platinum and Palladium: Features a selection of international coins and bars.
  • Copper: Provides unique copper rounds for diversified investments.
  • Rhodium: While less common, rhodium bars are offered as a niche investment.

JM Bullion’s Selection:

  • Gold: A variety of coins and bars, including specialty and collectible items.
  • Silver: Extensive range from bullion coins to collectible pieces.
  • Platinum and Palladium: Offers similar diversity in platinum and palladium.
  • Rhodium Products: Distinctive for offering rhodium bars, a rare choice in the market.
  • Resource Center: Provides comprehensive educational materials for informed bullion investment.

Both dealers present a wide array of choices, from traditional gold and silver to more exotic metals like rhodium, catering to both conventional investors and those seeking investment diversification. While SD Bullion focuses on a straightforward product range with competitive pricing, JM Bullion distinguishes itself with its educational resources and variety of specialized products, appealing to a broader spectrum of investors.

Pricing Strategies and Discounts

SD Bullion Pricing and Discounts:

  • Competitive Pricing: Known for its commitment to “lowest cost” pricing in the bullion market.
  • Volume Discounts: Offers significant savings for bulk purchases, appealing to large-scale investors.
  • Promotions: Regular promotions, although less frequent compared to JM Bullion.

JM Bullion Pricing and Discounts:

  • Transparent Pricing: Emphasizes clear pricing with no hidden fees, ensuring customers understand all costs.
  • Regular Promotions: Known for frequent promotions and discounts, beneficial for both new and existing customers.
  • Free Shipping: Offers free shipping on orders over $199, adding value to larger transactions.

Both SD Bullion and JM Bullion strive to offer competitive pricing and various discounts. While SD Bullion focuses on the lowest possible prices and volume discounts, JM Bullion balances slightly higher prices with more frequent promotions and the added value of free shipping on larger orders.

Customer Service and Support

a customer service representative for a gold company

SD Bullion Customer Service:

  • Multiple Support Channels: Provides phone, email, and live chat options.
  • Quick Response Time: Known for promptly addressing customer inquiries.
  • Knowledgeable Staff: Offers expert advice and guidance in bullion trading.

JM Bullion Customer Service:

  • Comprehensive Support: Available via phone, email, and live chat.
  • Educational Resources: Offers a wealth of information on their website to assist customers.
  • High Customer Satisfaction: Praised for effective problem resolution and customer-centric approach.

In terms of customer service, both companies excel in providing dedicated support. SD Bullion is noted for its quick response and knowledgeable staff, while JM Bullion stands out for its extensive educational resources and high customer satisfaction ratings. This commitment to service is crucial in maintaining long-term relationships in the precious metals market.

Website Usability and Online Experience

SD Bullion Online Experience:

  • Functional Website: Offers a user-friendly platform with essential information.
  • Informative Content: Provides insights into bullion investment and market trends.

JM Bullion Online Experience:

  • Superior Website Design: Focuses on easy navigation and detailed product information.
  • Educational Hub: Acts as a resource center for investors, with market insights and investment tips.

The online experience is a key differentiator between SD Bullion and JM Bullion.

While SD Bullion’s website is functional and informative, JM Bullion goes a step further with a superior design and extensive educational content, adding significant value for investors in the precious metals market.

This aspect is particularly appealing to new investors looking for guidance in bullion investment.

Market Reputation and Reliability

SD Bullion Reputation:

  • BBB Accredited: Holds an A+ rating with the Better Business Bureau.
  • Customer Reviews: Generally positive reviews with emphasis on competitive prices and customer service.
  • Market Recognition: Featured in Inc. Magazine’s list of 500 Fastest Growing Companies, indicating robust growth and popularity.

JM Bullion Reputation:

  • A+ BBB Rating: Similar to SD Bullion, JM Bullion is accredited with an A+ rating.
  • Customer Feedback: Known for a wide range of products and quality service.
  • Inc. 500 Recognition: Listed among the fastest growing companies, showcasing market presence.

Both SD Bullion and JM Bullion have established a strong market reputation and reliability in the precious metals industry. Their BBB accreditation and positive customer feedback reflect their commitment to customer satisfaction and trustworthiness in bullion trading.

Payment Options and Fees

SD Bullion Payment and Fees:

  • Multiple Payment Methods: Accepts credit cards, wire transfers, and cryptocurrencies.
  • Shipping Costs: Notable for higher shipping fees on smaller orders.
  • No Extra Commissions: Keeps pricing straightforward without additional fees.

JM Bullion Payment and Fees:

  • Diverse Payment Options: Offers credit cards, PayPal, wire transfers, and cryptocurrencies.
  • Free Shipping: On orders over $199, enhancing value for larger purchases.
  • Transparent Pricing: No hidden fees, with a small spread over the market rate.

Both companies provide a range of payment options suitable for various customer preferences. While SD Bullion focuses on straightforward pricing with a potential increase in shipping costs for smaller orders, JM Bullion attracts customers with free shipping on larger orders and transparent, commission-free pricing.

Storage Options and Fees

SD Bullion Storage Services:

  • Affordable Storage Fees: Competitive pricing for storing precious metals.
  • Diverse Metals Storage: Offers storage for gold, silver, platinum, and palladium.
  • Secure Facilities: Partnered with TDS Vaults for insured and segregated storage.

JM Bullion Storage Options:

  • Comprehensive Storage Solutions: Similar to SD Bullion, offers secure storage services.
  • Partnership with TDS Vaults: Ensures high security and insurance for stored metals.
  • Flexible Storage Plans: Provides different options based on investor needs.

Both SD Bullion and JM Bullion offer secure storage solutions for precious metals, with reasonable fees and flexibility in options. Their partnership with TDS Vaults ensures that customers’ investments are safely stored and well-protected, an essential feature for long-term bullion investment.

Precious Metals IRA Programs

SD Bullion IRA Services:

  • Partnership with New Direction IRA: Facilitates the inclusion of physical precious metals in self-directed IRAs.
  • Diversification in Retirement Savings: Offers a safeguard against economic uncertainties.
  • Assistance and Support: Dedicated representatives help with the IRA setup process.

JM Bullion IRA Options:

  • Similar IRA Program: Also partners with New Direction IRA for Precious Metals IRAs.
  • Robust Investment Strategy: Provides a way to diversify retirement portfolios with physical metals.
  • User-Friendly Approach: Streamlines the process for adding metals to IRAs, enhancing the customer experience.

Both SD Bullion and JM Bullion offer comprehensive Precious Metals IRA programs, allowing investors to diversify their retirement savings with physical precious metals. Their partnerships with New Direction IRA and commitment to customer support make them reliable choices for incorporating bullion into retirement strategies.


In conclusion, both SD Bullion and JM Bullion stand out as reputable dealers in the precious metals market, each with its unique strengths.

SD Bullion is recognized for its competitive pricing and efficient customer service, while JM Bullion is praised for its diverse product range and superior online experience.

Depending on individual preferences, such as pricing, product variety, or educational resources, investors can choose the dealer that best aligns with their investment goals in bullion trading.

gold investing kit behind a green button


  1. What types of metals do SD Bullion and JM Bullion offer?
    • Both dealers offer a range of metals including gold, silver, platinum, and palladium, with JM Bullion additionally offering rhodium.
  2. Can I store my precious metals with these dealers?
    • Yes, both offer secure storage options through partnerships with TDS Vaults.
  3. Do they offer free shipping?
    • JM Bullion offers free shipping on orders over $199, while SD Bullion may charge shipping fees.
  4. How do their Precious Metals IRA programs compare?
    • Both have similar IRA offerings through partnerships with New Direction IRA, allowing the inclusion of physical metals in self-directed IRAs.
  5. Which company is better for beginners in bullion investment?
    • JM Bullion is often recommended for beginners due to its extensive educational resources and user-friendly website.
  6. Are there any discounts for bulk purchases?
    • Yes, SD Bullion offers volume discounts for bulk purchases, and JM Bullion frequently provides promotions and discounts.

By addressing these FAQs, potential investors can gain a clearer understanding of the services and benefits offered by SD Bullion and JM Bullion, aiding them in making informed decisions in their bullion investment journey.