American Hartford Gold Review 2024 {Fees, Pros & Cons}

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Last Updated: November 16, 2023

In the world of precious metals investing, American Hartford Gold has emerged as a prominent player. With the increasing interest in diversifying investment portfolios, many are turning to gold and silver as a hedge against economic uncertainties. This review delves deep into the offerings of American Hartford Gold, shedding light on its services, fees, and overall customer experience.

Key Highlights

  • American Hartford Gold offers a seamless process for Gold & Silver IRAs.
  • The company boasts transparent fee structures with no hidden charges.
  • They provide a diverse range of precious metals, ensuring quality and authenticity.

American Hartford Gold Overview

American Hartford Gold
A+ Rated Gold IRA Company
9.6/10Our Score

Want to Work with a Top-Rated Gold IRA Company?

Here's Why We Recommend American Hartford Gold:

  • A+ BBB
  • AA BCA Rating
  • Variety of Gold IRA Options
  • Excellent TrustPilot Rating
  • Easy 3-Step Gold IRA Process
  • Inc 5000 Winner 

"The only company I recommend for your gold and silver needs is American Hartford Gold." -Bill O'Reilly 

American Hartford Gold stands as a beacon in the realm of precious metals investment. Their dedication to assisting individuals and families in investing in precious metals is evident in their comprehensive offerings. Here’s a more detailed overview:

  • Core Offerings: American Hartford Gold specializes in providing investment opportunities in precious metals, including Gold, Silver, and Platinum. These are available in both bars and coins. They offer the convenience of physical delivery to one’s doorstep or the option to invest within retirement accounts like IRAs, 401Ks, or TSPs.
  • Commitment to Security: The company’s primary goal is to help clients achieve a more secure future. They do this by facilitating the addition of “safe haven” assets to investment portfolios. Clients can rest assured knowing they are receiving only the highest quality gold and silver coins, all of which are offered at competitive prices with a guarantee of 100% customer satisfaction.
  • Leadership and Reputation: American Hartford Gold’s leadership is deeply committed to quality service and fair pricing. Their industry expertise ensures clients are equipped with the latest market information, coupled with a historical perspective. This approach empowers both seasoned investors and those new to the world of precious metals. Their dedication to excellence is reflected in their A+ rating with the Better Business Bureau. Furthermore, they boast a 5-star customer satisfaction rating on multiple review platforms, including Trustpilot and Google. Their reputation is further solidified by their ranking as the #1 Gold Company on the prestigious Inc. 5000’s list of America’s fastest-growing private companies. Notably, they are the only precious metals company endorsed by renowned personalities like Bill O’Reilly, Rick Harrison, and Lou Dobbs.
  • Mission and Values: American Hartford Gold is not just about business; they have a mission. They aim to educate their clients about the intricacies of investments in the precious metal industry. Their commitment to unparalleled customer service is built on pillars of trust, integrity, and absolute transparency. Their ultimate goal is to achieve 100% customer satisfaction. They also offer a unique Buyback Commitment, encouraging clients to reach out to them first if they ever decide to sell their metals. This commitment ensures there are no additional liquidation fees and provides a seamless 3-step liquidation process.
  • Executive Leadership: The company takes pride in its executive leadership, which is dedicated to offering reliable services to clients and providing unwavering support to their workforce. The Chief Executive Officer, Sanford Mann, with over a decade of experience in the precious metals industry, is renowned for his professionalism and work ethics. The Executive Chairman, Scott Gerlis, has over a decade of retail gold and silver experience and is passionate about educating people on the benefits of investing in precious metals.
  • Community Engagement: American Hartford Gold recognizes its responsibility towards the community and actively gives back. They support both local and national organizations, both financially and through volunteer work. Some of the organizations they support include The Claire Foundation, Wounded Warrior Project, The Midnight Mission, Our House, A Place Called Home, and No Kill Los Angeles (NKLA), among others.
  • Company Growth: Through the relentless efforts of their team, American Hartford Gold has won the trust of thousands of Americans. They operate two locations to best serve their clients and employ over 100 individuals. Their corporate headquarters are located in Los Angeles, CA, with an additional corporate office in Woodland Hills, CA. Their market leadership is evident in their delivery of over $1 billion in Gold and Silver.

In essence, American Hartford Gold is more than just a precious metals dealer; they are a trusted partner in securing a brighter financial future for their clients.

American Hartford Gold Gold & Silver IRA: How it Works

a couple works with a American Hartford Gold to set up a IRA

The AHG Gold IRA is a unique financial instrument designed to protect your retirement savings from the unpredictability of the stock market and the broader economy.

Here’s a comprehensive overview of how it works:

  1. Purpose of a Gold IRA:
    • The primary reason for considering a Gold IRA is to safeguard your retirement savings. With the stock market’s volatility and the economy’s uncertainties, a Gold IRA offers a way to secure your assets and achieve peace of mind.
    • Over the past decade, the market has experienced significant swings, leading to financial stress and potential losses. A Gold IRA, especially from reputable companies like American Hartford Gold, can shield you from such volatility.
  2. Functionality:
    • A Gold IRA allows you to link your savings to physical gold coins or bars within an individual retirement account. This is different from investing in paper assets that represent gold.
    • When you purchase gold through a Gold IRA, you’re acquiring tangible precious metals. These metals are stored in an IRS-approved depository, ensuring the safety and authenticity of your investment.
  3. Benefits of Investing in a Gold IRA:
    • Gold has historically been a ‘safe haven’ asset, especially during turbulent economic times. It can act as a shield against inflation and recession.
    • Diversification is a key advantage. By spreading your investments across various assets, including precious metals, you can reduce risk and protect your portfolio from market volatility.
  4. Setting Up a Gold IRA:
    • Establishing a Gold IRA with American Hartford Gold is straightforward. Here’s the process in three simple steps:
      1. Talk to Specialists: Call 800-462-0071, and the specialists will guide you through the necessary paperwork.
      2. Fund Your Account: Transfer funds from your existing IRA to your new Gold IRA. This process is tax-free, ensuring you don’t lose any value from your assets.
      3. Purchase Your Gold/Silver: Once funded, you can choose the precious metals that fit your criteria. American Hartford Gold will assist you in selecting from a range of IRS-approved coins and bars. These metals are then securely stored at various IRS-approved vaults, including the DDSC in Delaware and Brinks depository vaults.
  5. Eligible Accounts:
    • A Gold IRA can be established with various accounts, including Traditional IRA, Roth IRA, Thrift Savings Plan (TSP), 401(k), 403(b), and 457 accounts. The idea is to diversify your retirement savings, ensuring you have a mix of assets to protect against market downturns.
  6. Custodian and Depository Information:
    • As a client, you’ll benefit from the experienced custodial services of Equity Trust Company. American Hartford Gold also collaborates with a network of IRS-approved depositories for the secure storage of your metals. These depositories are located in various locations, including Texas, Delaware, Salt Lake City, New York, and Los Angeles. These facilities ensure the safe and secure storage of your precious metals, providing insurance and regular audits.
  7. How a Gold IRA Benefits You:
    • Tax-Deferment: Enjoy tax-free growth of your investment, maximizing the power of compounding.
    • Wealth Protection: Gold and silver act as hedges against rising inflation and market volatility.
    • Diversification: Gold-backed IRAs help create a buffer against volatility and risk.
    • Control Over Your Investment: The AHG Gold IRA offers autonomy, allowing you to decide on the depository, the metals to invest in, and when to buy or sell.
  8. Customer Service:
    • American Hartford Gold prides itself on superior service and support. They hold an A+ Rating from the Better Business Bureau and a 5-Star Rating on Trustpilot. Their team of Precious Metals Specialists is always ready to assist with any queries or concerns.

A Gold IRA (see if they made our Top 5 Gold IRA Companies list) from American Hartford Gold offers a robust way to diversify your retirement portfolio, ensuring that your savings are protected against economic downturns and market volatility. With its tangible assets and the backing of a reputable company, it’s a reliable option for those looking to secure their financial future.

American Hartford Gold Fees

Transparency is at the core of American Hartford Gold’s fee structure:

  • Setup Fee: One-time charge for setting up the IRA.
  • Annual Maintenance Fee: Covers administrative, storage, and insurance costs.
  • Storage Fees: Vary based on the chosen storage facility and the amount of precious metal stored.

Precious Metals Available for IRA

a banner explaining how much gold AHG has sold


American Hartford Gold (AHG) offers a diverse collection of gold bars and coins, catering to both novice and seasoned investors. Here’s a detailed look into their gold offerings:

  • The Value of Gold: Gold has long been recognized as a safe-haven asset. Its enduring appeal lies in its ability to preserve its worth, acting as a shield against inflation and the unpredictable fluctuations of currencies. Gold is more than just an asset; it’s akin to an insurance policy for your portfolio, providing stability during stock market turbulence.
  • Gold Coins: Gold coins are a popular choice for acquiring physical gold. These coins are produced by various government mints worldwide, including the prestigious U.S. Mint and the Royal Canadian Mint. Notable gold coins include the American Gold Eagles, Canadian Maple Leafs, South African Krugerrands, and Australian Kangaroos. These coins, while having a specific face value in their country of origin, often have a value that surpasses this due to their intrinsic gold content.
  • Gold Bars: Gold bars are another reliable option for those looking to invest in gold. They offer versatility in terms of size, ranging from as small as one gram to as large as a kilo. Gold bars are produced by both government and private mints, with renowned refiners such as Perth Mint, PAMP Suisse, and Austrian Mint leading the industry. Each gold bar is accompanied by an assay certificate, verifying its weight, purity, and authenticity.
  • Gold and Your IRA: Many investors choose gold for the opportunity to include it in an Individual Retirement Account (IRA). Gold IRAs offer tax advantages similar to traditional retirement accounts but provide an added layer of security and diversification due to the inclusion of physical gold.
  • Buying Gold with AHG: AHG offers a range of options to align with your investment goals, from gold coins to gold bars. Their commitment to customer satisfaction ensures a seamless buying experience, guiding you through every step of the process.


Silver, often referred to as the “people’s metal,” has been a sought-after commodity for centuries, both for its intrinsic value and its myriad of industrial applications. American Hartford Gold offers a comprehensive range of silver products, ensuring that investors have access to the best options available. Here’s a closer look at their silver offerings:

  • The Value of Silver: Unlike gold, which is primarily viewed as a store of value, silver boasts significant industrial applications. From electronics to solar panels, silver’s unique properties make it indispensable in various sectors. This dual demand – both as a precious metal and an industrial commodity – gives silver its unique investment appeal.
  • Silver Coins: American Hartford Gold offers a diverse range of silver coins from renowned mints worldwide. These coins, like their gold counterparts, come with a specific face value but often hold a much higher market value due to their silver content. Some of the popular silver coins include the American Silver Eagles, Canadian Silver Maple Leafs, and Australian Silver Kangaroos.
  • Silver Bars: For those looking to invest in larger quantities of silver, bars are an excellent choice. They come in various sizes, from one ounce to 100 ounces or more, and are produced by both government and private mints. Each silver bar is stamped with its weight, purity, and a unique serial number, ensuring its authenticity.
  • Silver and Your IRA: Silver, like gold, can be included in an Individual Retirement Account (IRA). A Silver IRA offers the same tax benefits as a traditional IRA but allows investors to diversify their portfolio with physical silver. Given silver’s potential for growth, especially during economic downturns, it’s an attractive option for those looking to hedge against market volatility.
  • Buying Silver with AHG: American Hartford Gold’s commitment to customer satisfaction extends to their silver offerings. Whether you’re a first-time investor or a seasoned pro, their team will guide you through the selection and purchasing process, ensuring you make informed decisions tailored to your investment goals.

Platinum and Palladium

Platinum and Palladium are also often considered for inclusion in IRAs. Both metals are rarer than gold and silver and have unique industrial applications, making them attractive for diversification purposes. Platinum is widely used in the automotive industry for catalytic converters, while Palladium has significant applications in electronics and dentistry. When considering an IRA, it’s essential to research and understand the market dynamics of these metals and consult with professionals to make informed decisions.

Where are the Precious Metals Stored?

Safety is paramount. All precious metals under American Hartford Gold’s IRA are stored in secure, insured vaults. Clients can choose between domestic and international storage options, each adhering to the highest security standards.

American Hartford Gold Pros and Cons

When considering an investment in precious metals, it’s essential to weigh the advantages and potential drawbacks of partnering with a particular company. American Hartford Gold, as a leading player in the industry, offers several benefits to its clients, but like all businesses, it has its set of challenges. Here’s a comprehensive look at the pros and cons of American Hartford Gold:


  1. Industry Expertise: With years of experience in the precious metals industry, American Hartford Gold boasts a team of knowledgeable professionals ready to guide both novice and seasoned investors.
  2. Transparent Fee Structure: One of the company’s standout features is its commitment to transparency. Clients can expect a clear breakdown of fees without any hidden charges, ensuring they get the best value for their investment.
  3. Diverse Product Range: Whether you’re interested in gold, silver, platinum, or palladium, American Hartford Gold offers a wide selection of coins and bars, catering to various investment preferences.
  4. Secure Storage Options: Safety is paramount when investing in tangible assets. American Hartford Gold partners with IRS-approved depositories, ensuring that your precious metals are stored securely and are fully insured.
  5. Educational Resources: The company places a strong emphasis on client education. From market insights to investment strategies, they provide a wealth of resources to help clients make informed decisions.
  6. Reputable Partnerships: American Hartford Gold collaborates with trusted custodians and depositories, ensuring that every aspect of your investment, from purchase to storage, is handled with utmost professionalism.
  7. Positive Customer Feedback: Their commitment to customer satisfaction is evident in the numerous positive reviews they’ve received on platforms like Trustpilot and the Better Business Bureau.


  1. Initial Setup Fee: While their fee structure is transparent, the initial setup fee for a Gold IRA might deter some potential investors, especially those looking to start with a smaller investment.
  2. Limited Asset Diversification: While American Hartford Gold offers a range of precious metals, they don’t provide options for diversifying into other assets within the same IRA. This limitation might be a concern for investors seeking a broader asset mix.
  3. Market Fluctuations: Like all investments, precious metals are subject to market fluctuations. While American Hartford Gold provides guidance, the inherent risks associated with market dynamics remain.
  4. Physical Asset Challenges: Investing in tangible assets like gold and silver means you don’t have immediate liquidity. While the company offers a buyback program, liquidating your assets might take longer than selling paper assets.

While American Hartford Gold offers numerous advantages, especially in terms of expertise, transparency, and product diversity, potential investors should be aware of the inherent challenges associated with investing in physical precious metals. As always, it’s essential to conduct thorough research and consult with financial advisors before making any investment decisions.

Why We Recommend American Hartford Gold

American Hartford Gold
A+ Rated Gold IRA Company
9.6/10Our Score

Want to Work with a Top-Rated Gold IRA Company?

Here's Why We Recommend American Hartford Gold:

  • A+ BBB
  • AA BCA Rating
  • Variety of Gold IRA Options
  • Excellent TrustPilot Rating
  • Easy 3-Step Gold IRA Process
  • Inc 5000 Winner 

"The only company I recommend for your gold and silver needs is American Hartford Gold." -Bill O'Reilly 

American Hartford Gold has established itself as a trusted name in the precious metals industry. Their commitment to transparency, customer service, and quality offerings make them a top choice for investors. Here’s a detailed look at why we recommend American Hartford Gold:

  1. Unparalleled Expertise: With years of experience under their belt, the team at American Hartford Gold is equipped with the knowledge and insights to guide investors through the intricacies of precious metals investing. Whether you’re a seasoned investor or new to the world of gold and silver, their expertise ensures you make informed decisions.
  2. Commitment to Transparency: One of the standout features of American Hartford Gold is their transparent approach. From their fee structure to the details of each product, everything is laid out clearly, ensuring there are no hidden surprises for investors.
  3. Diverse Product Offerings: American Hartford Gold offers a wide range of precious metals, from gold and silver to platinum and palladium. This diversity ensures that investors have multiple options to choose from, tailored to their investment goals and risk tolerance.
  4. Secure Storage Solutions: The safety of your investment is paramount. American Hartford Gold partners with IRS-approved depositories, ensuring that your precious metals are stored securely, are fully insured, and are regularly audited.
  5. Educational Resources: The company places a strong emphasis on educating its clients. They provide a wealth of resources, from market insights to investment strategies, ensuring that clients are well-informed and confident in their investment decisions.
  6. Positive Customer Feedback: The numerous positive reviews and feedback from satisfied clients are a testament to American Hartford Gold’s commitment to excellence. Their A+ rating with the Better Business Bureau and 5-star ratings on platforms like Trustpilot highlight their dedication to customer satisfaction.
  7. Reputable Partnerships: Collaborating with trusted custodians and depositories, American Hartford Gold ensures that every aspect of your investment, from the purchase to storage, is handled with the utmost professionalism and care.
  8. Buyback Commitment: American Hartford Gold stands by its products. Their unique Buyback Commitment ensures that if clients ever decide to sell their metals, the company offers a seamless and straightforward liquidation process, free from additional fees.
  9. Community Engagement: Beyond their business operations, American Hartford Gold is committed to giving back to the community. Their support for various local and national organizations showcases their dedication to making a positive impact.
  10. Endorsements: The company’s reputation is further solidified by endorsements from renowned personalities in the industry and media. Such endorsements provide an added layer of trust and credibility to their offerings.

American Hartford Gold’s commitment to transparency, quality, and customer service, combined with their diverse product offerings and secure storage solutions, make them a top choice for those looking to invest in precious metals. Their track record and positive customer feedback further reinforce our recommendation.

Customer Reviews and Feedback

The majority of customers laud American Hartford Gold for its professionalism, transparency, and customer service. Many appreciate the educational resources provided, helping them make informed investment decisions.

While there plenty of places you can look to online that offer customer feedback for American Hartford Gold, we recommend checking out TrustPilot for a nice selection of feedback.

Here are a few reviews we wanted to share here…

My experience with American Hartford Gold was a very positive one. I worked with Nathan and Rob. What started out to be a stressful situation fast became educational and fun. Nathan is a very patient, kind, understanding, thorough man who provided me with options and expertly walked me through the process focused on what was in my best interest. Thank you. You are the best.

American Hartford Gold has a very user friendly website that walks you step by step through the process of buying precious metals. Both the representatives I spoke to were professional and very helpful but they didn’t pressure me. Bill Goocher was just awesome. If you are a new to precious metals, he is very knowledgeable, patient and helpful!

Very very helpful and and professional. I’m a 1st time investor and I was talking with a man named Jon. He explained in detail every option possible then asked what my situation was and what my plans are so he could help point me to my best options that best serve me. Very professional and definitely recommend.

If want to read more reviews, visit American Hartford Gold’s website.


American Hartford Gold stands out in the precious metals industry for its commitment to transparency, quality, and customer service. Whether you’re a seasoned investor or new to precious metals, their team provides the guidance and resources needed to make informed decisions. With a clear fee structure, diverse metal options, and secure storage facilities, American Hartford Gold is a top choice for those looking to diversify their investment portfolio.

You Should Consider American Hartford Gold if…

  • You’re looking for a trusted name in the precious metals industry.
  • You value transparency and no hidden fees.
  • You want a diverse range of precious metal options for your IRA.
  • You prioritize the security of your investments.
  • You appreciate top-tier customer service and guidance.